Lead Researcher
Dr. Jess
Identity Research Lab
Exploring digital identities through design, data, and human connection.
Exploring digital identities through design, data, and human connection.
We approach technology as a living medium, something to question, shape, and reimagine.
We study identity as something people actively shape, not something assigned to them. That means paying close attention to how digital tools invite, constrain, and redefine the ways people present themselves.
We use critical design and inclusive data practices to question who technology works for, who it overlooks, and who it impacts.
We believe insights emerge from relationships.
Our methods foreground co-creation, care, and accountability, treating participants as partners whose perspectives drive how we design, interpret, and share knowledge.
Identity is where technology becomes personal. Understanding how design and technology shape who we are, and how we connect, is what makes this work matter to us.
We are researchers located in Chicago, Illinois!
Lead Researcher
Dr. Jess
Lead Designer
Cornelious Williams
Lead Programmer
Coraline
We’re a small team of researchers, designers, and programmers based in Chicago, exploring how technology shapes human identity through design, data, and culture. If those are the kinds of questions you think about too, we’d like to hear from you.